
Founder + CEO
April Ymbert.
Curator of experiences. Founder, creative strategist and systems builder at the intersection of hospitality, experiential design, food and beverage, operations and business strategy.

April Ymbert, Miami. @april_ymbert
The story
First one in, last one out. Then she built the company.
April's career is a fifteen-year progression through hospitality, nightlife, live entertainment, festivals, food and beverage, experiential events and large-scale production.
She came up in rooms where you learn quickly how hospitality works under pressure. Field marketing for the 9:30 Club and Merriweather Post Pavilion. Day-of-show operations for a 3,000-capacity room at Echostage. Artist hospitality for Live Nation, filling riders for national acts and building the inventory systems behind them. Festival seasons spent on site operations, VIP programs, artist relations and concessions. Those years taught her both sides of the business: the guest-facing side, and the operational machinery behind it.
In 2017 she joined one of Miami's luxury catering and event design houses, where over five years she planned and executed more than one hundred events a year, ran food, beverage and event operations inside two of the city's most exclusive art venues, and managed projects with six and seven figure budgets from brief to execution. A season leading the South Florida region for a cocktail events company followed: a headquarters built out, forty people hired and trained.
Then came the biggest evolution: building her own companies. She founded Hospitality Queen in 2023 to bring together everything she had spent years working across, and created LuxeSip Co. in 2024 to go deeper into the glass. Together they have carried her into Formula 1 Miami, Art Basel, major spirits portfolios, luxury fashion and jewelry, cultural institutions, festivals and private events.
Today she still knows how to run the event on the ground. Increasingly, her value is in designing the strategy, systems and experience that let an entire operation perform at a higher level.
The arc
From street team to founder.
Every chapter added a discipline. Marketing taught her how to fill a room. Venues taught her how to run one. Catering taught her how to design one. Founding a company taught her how to make it pay.
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2023 to present
Founder + CEO
Hospitality Queen + LuxeSip Co. / Miami
Hospitality, event production and creative operations across F&B, guest experience, VIP hospitality, production, logistics, staffing and creative direction. LuxeSip Co. adds cocktail and zero-proof development, beverage programming, premium bar operations and spirit-brand activations. Consulting clients include a leading Miami culinary and event design house, where operational consulting grew into cross-functional work across Operations, Design, Sales, Kitchen and Warehouse.
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2023
Food + Beverage Manager / Event Concierge
MACRO Art Week Miami / a private Miami social club
Ran daily food and beverage for an art-week season: kitchen and bar standards, ordering, budget and staff training. Built a new venue's sales and operations framework, from pricing strategy and sales materials to SOPs, a staff handbook and KPI reporting.
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2022 to 2023
Regional Manager
Cocktail Academy / Miami
Managed sales, operations and on-site production for all South Florida events. Planned and executed the buildout of the Miami headquarters, warehouse protocol and inventory systems. Accountable for event budgets, P&L, permits and COIs. Recruited and trained forty team members.
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2017 to 2022
Event Creator + Venue Manager
Thierry Isambert Culinary + Event Design / Miami
Planned and executed 100+ events a year across corporate, experiential, high-end social, luxury weddings and Art Basel, representing $10M in sales. Managed F&B and event operations at Superblue and The Bass, including thirteen events at The Bass during Art Basel 2018. Created menus, design proposals, venue decks, contracts, timelines, floor plans and SOPs.
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2010 to present
Event Operations + Hospitality
Festivals, venues and brands / Miami, Washington, D.C., Baltimore
Independent work across Formula 1 Miami, Ultra Music Festival, Live Nation, MGM National Harbor, CID Entertainment, Firefly, Moonrise and Life In Color: on-site logistics, food and beverage, concessions, artist relations, VIP programs, transportation and conference management. Artist hospitality at The Fillmore Silver Spring.
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2013 to 2014
Assistant General Manager
Echostage / Washington, D.C.
Day-of-show operations for a 3,000-capacity room, supporting the General Manager and VIP Manager. Grew revenue through VIP table sales and bottle service.
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2011 to 2016
Field Marketing + Event Contracting
9:30 Club / I.M.P. / Merriweather Post Pavilion / CWPR / Baltimore + D.C.
Field marketing for 1,200 to 20,000 capacity concert venues with a 100-person street team across three states and 200+ events. Logistics and marketing plans for special events and festivals, and relationships with 400+ retailers.
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2010
Bachelor of Arts, Communication
McDaniel College / Maryland
Followed by graduate coursework in music business at Berklee College of Music.
In her words
I'm no longer looking at hospitality only through the lens of executing an event. I'm looking at how the entire machine works.April Ymbert
Fluent in
- Event design + production
- F&B management
- Beverage programming
- VIP program curation
- Artist relations
- Festival operations
- Menu + tasting development
- Event budgets + P&L
- SOP creation
- Recruiting + training
- Vendor + venue management
- Contracts + negotiation
- Creative direction
- Sponsor curation
Platforms: Tripleseat, Caterease, AllSeated, Social Tables, Square, Aloha, Tixr.